Social media content should be "snackable", no junk food, yet don't forget: it is also not a full-course meal! After all, social media is only a discovery tool. You don't want to overwhelm them with TMI. People's attention spans are invested just enough to give them a quick fix, a "snack". That is why I like to limit each post or video to one idea the viewer can consume in under five minutes. If they enjoy it, your CTA can invite them to get more OFF social media, like on your blog,...

As we enter the new year, I want to discuss how to win in 2024 on LinkedIn's professional platform. LinkedIn has enormously evolved over the past two years to be barely recognizable for those of us who have been here for multiple years. Forget all the rules you learned and things that used to work in the good old days. Let’s be honest: some of you are discouraged by a deep dip in numbers. That is because you don’t want to accept that things are different. 2024 will be a brand new game so...

Did you know that 80% of your prospects lack information to make a purchase decision? This is because they are unaware. They have never used such a service. So naturally, they need some basic information. People won't spend money unless they are convinced the value they will receive exceeds the price. Yet many small businesses make the mistake on their websites ignoring that and instead, talking only about themselves, simply listing their services, or concepts that are still over the unaware...