Do you Really Know Your Customers?
Did you know that 80% of your prospects lack information to make a purchase decision? This is because they are unaware. They have never used such a service. So naturally, they need some basic information. People won't spend money unless they are convinced the value they will receive exceeds the price. Yet many small businesses make the mistake on their websites ignoring that and instead, talking only about themselves, simply listing their services, or concepts that are still over the unaware...