Obsessed with helping micro brands go from invisible to becoming reputable market leaders
Do You Have The Right People On Your Success Team For 2024?
If you want to crush 2024, Reader, you will need a success team.
A success team is composed of the people you choose to surround yourself with who fuel your success.
This includes five types of people you'll want on your team if you are in management or to run a company:
1/ Activators. This is a person who has ideas, energy, and creativity, and can get things started. This type of person is great to have in marketing, business development, or sales. They are great presenters and good at pitching to clients. They may be you or your co-founder if you run a company. I personally am an activator.
2/ Operators. This is a person who oversees processes, manages schedules and budgets, and keeps projects on track and within cost. An operator thrives in areas like business analytics, product management, project management, and account manangement. If you are a small
business, this person may also be your assistant.
3/ Executors. This person can create designs and build your dreams into reality. It could be an engineer, a programmer, an architect, or any type of designer or artist. These are the doers, the creators, and the craftsmen.
4/ Loyalists. This person completely believes in your idea and vision and cheers you on. They stand by you no matter what and give you positive energy and encouragement to keep going. This could be an investor, a partner, an advisor on your board or a fellow business owner. Employees are often also loyalists, especially the first hires who help build the company or product ground up.
5/ External Advocates. This is a current or future customer who loves what you are doing and will buy your product now and in the future. They also spread the word to others at every chance they get. They give you the best PR you can hope for since they speak from personal use and firsthand experience and aren't being paid to market for you.
"Instead of better glasses, your network gives you better eyes." -- Ronald Burt
Go down the list and identify if you have all the right people around you. If not, add this to your New Year's goals to fill these positions!
Wishing you a wonderful last week of 2023!
Krista
P.S. If you want to start 2024 off the right way, RSVP for my Goalsetting Workshop on 1/11 here. 🎯
Un-Ignorable Brands
Attention Is Currency
Obsessed with helping micro brands go from invisible to becoming reputable market leaders
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